The Custom Installation division of SFM was thrilled to co-host at the Eastern Custom Integration Show on March 30 and 31. The division organized the second edition of this event in collaboration with NXNW, Sound Developments and Trends Electronics. After the great success of the first edition in Richmond, BC, SFM CI was excited to reach people working in the CEDIA channel in Ontario and Quebec through the Eastern Custom Integration Show. New partners such as Autonomic, Kevro and JVC joined the show while Cantrex was back for a second year.

sfm-ci416The event, taking place at the International Plaza Hotel & Conference Centre Toronto Airport, had a trade show area, two training rooms and two demo rooms to give visitors an up-close and personal view at the new products being showcased. SFM CI`s intention was to present new products to their new and familiar dealers all the same.

New products were showcased such as: the URC MX-990 Remote Control, OmniMount OMN-RE12W-BLK Wall Mount Rack System and the Shure MV88 Digital Stereo Condenser Microphone and MV5-B-LTG Digital Condenser Microphone, part of Shure`s MOTIV line. With product training and sales information sessions hosted by manufacturer representatives, visitors were leaving well informed.

The show was a great accomplishment, hosting a 25% increase in customers from the previous edition. A total of 170 visitors attended from 103 dealers, allowing SFM CI an opportunity to interact directly with dealers and provide them with information about excellent new products from trusted brands. A third edition is in the works for 2017, with dates to be announced at a later date.