SFM is pleased to announce the addition of Randy Segeren to the Pro Division sales team in Ontario. Segeren will be leading SFM’s sales for their Lighting and Multimedia portfolio that includes Elation, the company’s most recent addition.

Randy, Segeren_SFMA familiar face in the industry, Segeren has spent the past 20+ years working in high-profile positions for some of the top Canadian distribution companies in the entertainment industry. “Segeren has established himself as a knowledgeable and successful industry specialist who understands customer’s needs and the intrinsic value of good customer service,” says Mike Gregory, National Sales Director at SFM.

Segeren will be working closely with SFM’s Lighting and Multimedia team. “Segeren’s background in lighting is an extremely valuable asset in this quickly growing segment of our business, and both SFM and our customers are happy to have him on board,” continues Gregory.